A Parfait Storm: What 50 Shares of TCBY is Worth in 2021

From froyo to GameStop, early lessons on the diminishing returns of investing in your own childhood nostalgia

Sometime in the late 90s, my mother sat me down for the talk. Not about sex. Or my period. Or any of that other stuff that might’ve come in useful around the time a young woman enters puberty. No, this talk was about the stock market.